We are part of the world’s leading food and drink companies and since 2008. we are present in the West Balkan market. We are very proud of our brands - Chipsy, Clipsy, Pardon and Gud - one of the favourite snacks brands in this region.
PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment.
We bring smiles on faces of our consumers across West Balkan!
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Helping to create a healthier relationship between people and food means continuing to transform our product offerings and increasing people’s access to more nutritious options. PepsiCo’s 2025 agenda starts with what we make.
According to the World Health Organization (WHO), worldwide obesity has more than doubled since 1980. At the same time, hunger and malnutrition remain two of the world’s most serious health problems. And with the world’s population expected to surge to 9.7 billion by 2050, according to the United Nations, the private food industry will need to make nutritious food available in greater quantities and at affordable prices. Simultaneously, consumer demand for more nutritious foods and beverages continues to rise, presenting growth potential for PepsiCo.
Central to Performance with Purpose is the continued transformation of our portfolio, including offering healthier options. Recognizing changing consumer preferences and growth potential in more nutritious products, PepsiCo acquired Tropicana, merged with The Quaker Oats Company, acquired Wimm-Bill-Dann-Russia’s leader in added dairy products, with a solid position in juice—and formed a joint venture partnership with Strauss Group that includes Sabra - the number one brand of hummus and the leader in chilled dips and spreads. PepsiCo has invested in trusted, global nutrition brands and enjoys a portfolio of category-leading brands including Naked, the #1 super premium juice and Lipton, the #1 ready-to-drink tea.
More and more families are eating healthier, and in turn, we continue to grow what we call our Everyday Nutrition business - products with positive nutrition like whole grains, fruits and vegetables, dairy, protein and hydration - which now accounts for 25% of the company’s revenue.
At the same time, PepsiCo and the PepsiCo Foundation have worked with partners to help advance nutrition and food security in communities around the world.
Most recently, in 2015, we continued to address these global consumer trends by reducing added sugars in many of our beverages, reducing saturated fat and salt in many of our foods, and expanding our range of more nutritious options in 2015. We also continued to provide clear information about our products’ ingredients and adhered to responsible marketing policies.
View our 2015 Report and 2025 Agenda to learn more about our progress in each of these areas.
As you’ll see in our 2025 Agenda, we intend to build on this progress over the next decade, with plans for the further transformation of our portfolio as well as a significant expansion of food and beverage offerings containing positive nutrition, with a focus on reaching more underserved communities and consumers with healthier choices.
Bringing about systemic and comprehensive improvements in the global diet will require the engagement of large food and beverage companies like PepsiCo. Our global scale, resources and capabilities will continue to be valuable assets as governments and NGOs manage health and nutrition priorities around the world.
Because no one company can solve public health challenges alone, we will continue to work with partners and experts to meet our Products goals while contributing to global efforts around food security, improved nutrition, health and well-being.